Bobby's Burger from Bobby Flay

Bobby Flay will be griddling up (potentially) exceptional burgers in DFW very soon at “Bobby’s Burgers”

Looks like Food TV guy Bobby Flay is expanding his new burger concept, Bobby’s Burger, to DFW.

That’s what the Dallas Business Journal says, citing a press release that I can’t find anywhere else.

I previewed the first of the growing chain in 2021, a few days before it debuted at Caesars Palace in Las Vegas. I liked it a lot, though I’ve heard it may have slipped in quality and execution since then. 

The company currently has five locations in New York, Las Vegas and Atlantic City. Some units include a drive-thru. 

“Dallas is an ideal market for Bobby’s Burgers, and we’re ready to give residents a taste of the experience,” Laurence Kretchmer, co-founder and managing partner of Bobby’s Burgers, is quoted as saying in the news release that I can’t find online. “We’re all about having a great-tasting burger while also being approachable to the everyday person. We have created a concept that is scalable and positioned for multi-unit growth, and we are seeking experienced operators to help deliver a consistent, ultimate burger experience every time.” 

According to that news release, the company also announced that its franchise growth plan will target other cities, including Charlotte, Las Vegas, Phoenix, Atlanta and Salt Lake City. 

More to come when I learn details.