This Way In >>

NYC’s famous Levain bakery will sell its cult chocolate chip cookies at DFW Central Market stores


New York City’s famous Levain bakery is well-known among cookie conconnoisseurs for its tall, broad, tender, chewy cookies, which weigh in at nearly half a pound each. Until now, though, you had to either stand in line at one of its seven bakery shops or order a batch online. Beginning this fall, though, Levain’s top selling cookies will be sold at Central Market grocery stores in DFW and throughout Texas. The cookies will be available in four flavors—chocolate chip walnut, two-chip chocolate chip, dark chocolate peanut butter, and oatmeal raisin. The cookies will be smaller than those sold at Levain shops (2 ounces rather than 6) and sold frozen in boxes of eight for about $8. Except for the size, the cookies are identical to those sold at the bakeries.

“Frozen provides the most consistent and salient experience,” Rachel Porges, Levain’s chief marketing officer told Bloomberg, which reported the news first . “We have yet to find a shelf-stable process that could deliver that for our cookie.” Porges said Levain plans to bake 20,000 cookies a day to supply initial demand and grow to represent 10% to 15% of Levain’s business in the next two years.

Why frozen instead of shelf-stable, pre-packaged cookies? Guy Chandonnet, the business development manager for frozen foods and dairy at Central Market, told Bloomberg that “refrigerated cookies are all the same junk.

“I’m pushing customers out of refrigerated and into frozen foods in general, because that’s where the quality is,” Chandonnet said.

Photos: Levain Bakery

Recently Published

»

This new Meatstick X4 wireless cooking temperature probe has BBQ and sous vide superpowers

Some people claim they can poke a steak with their finger to know if ...

»

Meridian restaurant makes a significant menu pivot. What’s next?

The Meridian restaurant in Dallas’ The Village neighborhood ...

»

Team behind Fort Worth’s Grace restaurant opens an all-Italy dining spot called 61 Osteria

A new upscale Italian restaurant from a couple of ...

»

Dallas chef Dean Fearing’s son needs our help!

Dallas chef Dean Fearing’s 22-year-old son Campbell is battling an ...

»

Dallas loses big-deal steakhouse Maple & Ash, but owners settle dispute that impacts Monarch restaurant

Mired for months of legal battles over ownership, the owners of ...

»

Chicago’s Portillo’s is now open in DFW, selling its famous hot dogs and Italian beef sandwiches and chocolate cake shakes

Chicago’s Portillo’s restaurant has finally opened for ...

»

Nitro Burger in Trinity Groves delivers terrific burgers and boozy shakes

Anyone who’s been to Beto & Son in Trinity Groves knows Julian ...

»

Cozy up to crazy good Mexican food at El Carlos Elegante, the Dallas Design District newcomer

El Carlos Elegante is an elegant new Latin American restaurant in ...

»

Here’s a cool-weather gift for “Yellowstone” fans

Fans of the modern Western tv drama Yellowstone can take a fashion ...