This Zero Sugar Margarita Mix From Dallas Is Taking Over Dallas Cowboys Games, Mesero and the State Fair

The best on-the-rocks margarita at AT&T Stadium doesn’t come out of a machine or get sprayed from a nozzle. It’s shaken then handed over the counter to thousands of fans at every Dallas Cowboys game, every major stadium event and tastes like someone behind the bar actually gave a damn. It’s called the Cowboyrita Margarita and every one of them  is built with Liquid Zero.

Liquid Zero is a zero sugar cocktail mixer made in Dallas. It has no sugar, no fake flavorings and no weird aftertaste, and it somehow tastes like the real thing. Bright, fresh, clean. You wouldn’t know it was sugar-free unless someone told you and even then you probably wouldn’t believe them.

It doesn’t taste healthy. It doesn’t taste lite. It tastes like a drink.

The company’s founders say Stephan McDonald, a Michelin-starred master sommelier and beverage consultant, was impressed, telling them the cocktails made with Liquid Zero mixers “taste like they’re made with sugar, but they aren’t. That’s the trick.”

A Mixer That Drinks Like the Real Thing

Most cocktails these days are sugar bombs dressed up with citrus peels and bitters. And the ones that aren’t tend to taste like compromise. Liquid Zero found a better angle. It delivers the flavors and balance of properly made drinks but without the sugar crash, the syrupy mouthfeel or the weird aftertastes from stevia or monk fruit because the drink mixes contain neither.

Where It’s Served Across Texas

You’ll find it behind the bar at 22 restaurants in Texas, but it didn’t start as a mass-market play. It started because good bar folks liked what they tasted.

Trey Dyer, CEO of Mesero, was the first to bring it in. He poured it, tasted it and said yes. The mix went straight into their Size 2 Frozen Margarita, which now pours out fast and cold with no sugar but all frozen Margarita punch. It’s been on the menu ever since, and it’s one of the few frozen drinks in Dallas that tastes like a bartender still cares.

Danilo Di Nardo, the VP of Lombardi Family Concepts, also picked it up for his restaurants. He now pours the margarita at Mar y Sol, his upscale coastal spot on Oak Lawn, and took it south to his Taverna locations in Austin, where it holds its own next to mezcal flights.

Then came Las Palmas, with that swanky-Mexican, party-in-the-back energy. Owners Sina and Pasha Hadeiri load Liquid Zero into their frozen machines like it belongs there. It does.

You’ll also find it in the cocktails at Bowen House, the Hadeir’s swanky cocktail bar near Uptown. They serve drinks like it’s the only bar in Dallas that remembers how to make one. There, they serve Liquid Zero’s Espresso Martinis and Black Walnut Old-Fashioneds. It’s not a gimmick. It’s just what works.

Even Dee Lincoln Prime, the kind of serious steakhouse where the wine list has its own binder, now serves Liquid Zero Mojitos and Old-Fashioneds without flinching because they hold up next to the hundred-dollar ribeyes and the barrel-aged everything. Lincoln keeps a stash of Liquid Zero Margaritas at her home.

And then there’s Jesus Carmona. He pours the frozen margarita at Tacos Mariachi, which is exactly the kind of place where big flavor and small overhead meet. He’ll be selling them again at the State Fair this September, right next to the turkey legs and the deep-fried whatever. He says it holds up to churros. He’s not wrong.

From Stadium Bars to Your Kitchen

More than 100,000 Liquid Zero cocktails have been poured so far at games, bars, hotel pools and late-night shifts when nobody feels like juicing limes. It now powers every On The Rocks Margarita sold at Cowboys games. In the suites, they skip the bar setup entirely. Guests just open the brand’s two-serving cocktail jars, add spirit (or not, if they want a mocktail),  give them a shake, pop the straw lid and sip. Margarita. Mojito. Old-Fashioneds. Espresso Martinis. No garnish needed. No bartender required.

Get It Online – No Bar Tab Needed

You can have them at home, too. The same mixers served at stadiums and bars can be ordered online on Amazon or direct from the brand’s site, drinkliquidzero.com. Each jar makes two strong drinks or one very strong one. There’s also a 16-serving margarita party pack and larger 9-serving jars with cocktail shaker lids. The magic? The jars are also the cocktail shakers, so you build the drink in the same pool-safe container you drink or serve them from. No mess, instantly transportable, and equally compelling.

No sugar. No neon-green syrup. No stevia or monk fruit. No weird finish. Just a better cocktail made a little easier.

Even Forbes is paying attention. Food and travel writer Larry Olmsted called out Liquid Zero in a story about zero sugar craft cocktails, saying these kinds of mixers aren’t just for the keto crowd anymore. They’re for anyone who wants a real drink without the sugar. He’s not wrong.

One Jar, Two Pours, No Sugar Crash

This isn’t just a gimmick. It’s a cocktail that travels. It’s bright, it’s balanced and it’s uncompromised. One jar. Two servings. Zero sugar. Everything else is exactly where it should be. Each drink costs less than you’d tip a bartender. That’s magic.