Forbes Picks Dallas’ Liquid Zero as a Top Holiday Gift—You’ll Taste Why at the Cowboys Thanksgiving Game

When more than 10,000 margaritas are poured at the Dallas Cowboys’ Thanksgiving Day game this week, they’ll all share one thing in common: Liquid Zero, the Dallas-made zero sugar cocktail mixer just spotlighted by Forbes as one of this year’s top holiday gifts.

The Forbes editors praised Liquid Zero’s clean, natural flavors and its ability to “deliver bar-quality cocktails in under 60 seconds.” The nod comes at the height of the holiday hosting season, when quick, foolproof drinks are as welcome as a well-timed touchdown.

Liquid Zero’s mixers—Margarita, Black Walnut Old-Fashioned and Espresso Martini—have become a behind-the-bar secret at 22 Dallas-area restaurants and at AT&T Stadium, where they’re served to tens of thousands of fans every Cowboys home game. Each flavor was fine-tuned by three master sommeliers and a Michelin-starred chef to deliver the kind of balanced, professional-level flavor that bartenders chase.

Each jar doubles as its own shaker and includes a premium dried fruit garnish. Add your preferred spirit, shake for thirty seconds, and you’ve got eight to ten real cocktails—or skip the booze entirely and make a clean, zero-sugar mocktail. Sweetened with allulose, a natural sugar found in figs and maple syrup, the mixes have zero calories and none of the off-notes that plague stevia or monk fruit alternatives.

Founder Michael Hiller, a former restaurant critic for The Dallas Morning News and a veteran food and travel writer, created the line in Dallas with one goal: to make professional-quality, sugar-free cocktails accessible to anyone. “Most people are intimidated by cocktails,” Hiller says. “We built Liquid Zero so anyone can make a bartender-quality drink in less than a minute, with zero sugar and zero weird aftertaste.”

Across North Texas, the brand’s footprint keeps growing. All eight Mesero restaurants use Liquid Zero as the base for their frozen and on-the-rocks “Size 2” skinny margaritas—arguably the only truly skinny margaritas in town. You’ll also find the mixers at Dee Lincoln’s restaurants, Las Palmas, Mar y Sol, Tacos Mariachi, and even at national venues like the Bellagio in Las Vegas and the Ritz-Carlton Las Colinas.

Now, Dallas hosts can grab the same mixes that stadium bartenders and sommeliers swear by. The reusable jars, priced between $14.99 and $19.99, are available for immediate pickup at Central Market’s Lovers Lane and Northwest Highway stores. Same-day shipping is also available through Amazon and DrinkLiquidZero.com.

So whether you’re tailgating on Thanksgiving, hosting Friendsgiving, or just want an easy, guilt-free cocktail that tastes like it came from a pro, Liquid Zero might be Dallas’ most useful gift this holiday season.

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Buy online at DrinkLiquidZero.com or Amazon, or pick up locally at Central Market (Lovers Lane and Northwest Highway).