Eataly Dallas Puts Starship Bagels on a Wood-Fired Rooftop Right Now
There is a particular satisfaction in watching a Dallas institution walk into New York and win. Oren Salomon‘s Starship Bagel, the artisan bagel operation with three locations across the Dallas area, has done exactly that, twice. The shop took home Best Bagel at New York BagelFest in 2023, returned in 2025 and won it again, this time adding Best New York-style Bagel, Best Showmanship, Best Schmear, and Most Creative in the same afternoon. A James Beard nomination for Outstanding Bakery and an appearance on Diners, Drive-Ins and Dives followed. The New York Post’s summary was more direct: the best bagel shop in America isn’t loop in New York. It’s in Texas. Now, beginning this weekend, Starship is on the rooftop at Terra at Eataly Dallas, building four wood-fired bagel sandwiches that make a credible case for being the most interesting thing on the brunch menu this spring.
The collaboration runs every Saturday and Sunday through June 14, and it is the first entry in Terra’s 2026 Terra Takeover series, a program that brings local DFW culinary talent into the kitchen for limited-run menus. The premise here is not a novelty act. Starship’s bagels have the structure to absorb serious heat and serious toppings without collapsing under either, which makes them a more natural fit for a wood-fired Italian kitchen than the concept might initially suggest.
All four dishes are two-handed sandwiches, built to be held rather than admired. The Carbonara Bagel is the most direct translation of the house Italian idiom: guanciale, egg, and pecorino in a format that borrows from the pasta program two floors below and loses nothing in the conversion. The Porchetta Bagel brings a Roman street-food classic into the same register. These two are the ones to start with. The Lobster Bagel reaches further, and the Italian-inspired Vegetarian Bagel rounds the menu for anyone not in a pork situation. Everything comes off the wood-fired grill, which matters. Starship’s bagels have enough backbone to take that treatment and come out better for it.

Terra’s broader spring refresh is running alongside the Takeover series. The rooftop menu has been updated to emphasize seasonal ingredients, with new tableside elements added throughout. The existing program, which already includes housemade pastas, roasted chickens and a burger that earns its place on the menu, continues unchanged. The Starship collaboration sits alongside all of it and competes without apology.
Brunch seating runs from 10:30 a.m. through 2:45 p.m., Saturdays and Sundays only, through June 14. Further Terra Takeover collaborators have not yet been announced. For now, the argument is simple: a shop that beat New York at its own game is making sandwiches on a rooftop in Dallas. That is worth a repeat visit to Eataly.
Reserve the Starship Bagel Brunch Experience at Terra on OpenTable.
Frequently Asked Questions
Where is Terra at Eataly Dallas located?
Terra is on the rooftop level of Eataly Dallas at NorthPark Center, 8687 N. Central Expressway, Suite 2172, Dallas, TX 75225.
What is the phone number for Terra at Eataly Dallas?
Terra can be reached at (469) 759-2800.
What are Terra’s hours of operation?
Terra is open Monday through Thursday from 11:30 a.m. to 10 p.m., Friday from 11:30 a.m. to 11 p.m., Saturday from 10:30 a.m. to 11 p.m., and Sunday from 10:30 a.m. to 10 p.m.
When does the Starship Bagels brunch collaboration run at Terra?
The Starship Bagels brunch experience runs every Saturday and Sunday from May 16 through June 14, 2026. Brunch seating is available from 10:30 a.m. through 2:45 p.m.
What dishes are being served during the Terra Takeover with Starship Bagels?
The collaboration menu features four wood-fired bagel sandwiches: a Carbonara Bagel, a Lobster Bagel, an Italian-inspired Vegetarian Bagel, and a Porchetta Bagel. All four are two-handed sandwiches prepared on Terra’s wood-fired grill.
Who is Starship Bagel?
Starship Bagel is a Dallas artisan bagel shop founded by Oren Salomon in Lewisville in 2021. The shop has since expanded to three locations across the Dallas area and has won Best Bagel at New York BagelFest twice, in 2023 and 2025, along with a James Beard nomination for Outstanding Bakery and a feature on Diners, Drive-Ins and Dives.
What is the Terra Takeover series?
The Terra Takeover is a programming series at Terra at Eataly Dallas that brings local DFW culinary talent into the kitchen for limited-run collaborative menus. The Starship Bagels brunch is the first installment of the 2026 series.
Do I need a reservation for the Starship Bagel Brunch Experience at Terra?
Reservations are available and recommended through OpenTable. The experience is available during weekend brunch only, with seating from 10:30 a.m. to 2:45 p.m. on Saturdays and Sundays through June 14, 2026.
Where can I find more information about Terra at Eataly Dallas?
Full details about Terra, including menus and reservations, are available at eataly.com.
