American Airlines Mavericks/Heat NBA Promo
This just in from an exec at AA who just happens to be an EscapeHatch fan:
As pro basketball fans in Miami and Dallas are revved up with their hometown teams vying for the world championship, American Airlines wins either way – playing host in both cities for what is believed to be a record second time. And like any good host, American is making sure guests of American Airlines Center in Dallas and American Airlines Arena in Miami get some special treatment when visiting their home courts.
With the championship under way, starting today, American is kicking off a series of promotions to celebrate the fans in Dallas and Miami. Let the games begin:
The “All American Airlines Shoot Out” – To encourage a little friendly competition among Dallas and Miami fans throughout the series, American is hosting the “All American Airlines Shootout” – a social media game playable on Facebook and Internet-ready mobile devices. Users participate by shooting baskets for either Dallas or Miami. A total of 10,000 single-use discount codes will be given to fans who register, including 100 codes worth 50 percent off their next flight to or from Dallas or Miami. Fans can visit www.AABasket.com from their mobile phones, or visit the contest tab on American’s Facebook page at http://bit.ly/AABBALL.
· In-game/Watch Party Promotion – American is launching promotions that will take place during the games and official watch parties. The first promotion took place during Game 1 last night in Miami. Two lucky fans were selected to win tickets for themselves and a guest to “Fly Away” to Dallas for Game 3.
· AAdvantage “Around the World” Promotion – Another promotion will take place during Game 2 in Miami Thursday and again during Game 3 in Dallas Sunday. Celebrating the 30th anniversary of the AAdvantage frequent flyer program, American will run the AAdvantage “Around the World” promotion, with one lucky fan having the opportunity to win AAdvantage miles by making a variety of shots. The fan will start with a layup (worth 12,500 miles), then shoot a free throw (worth 30,000 miles), a three-pointer (worth 50,000 miles) and a half-court shot (worth 100,000 miles). The winner will only win the miles associated with the furthest shot made (miles totals are not cumulative).
