Last Night’s Modern Museum of Mexology Was the City’s Hot Ticket

I only paint when I drink.

Or at least that was the case Thursday night at the highly entertaining opening of the Modern Museum of Mexology in Dallas.

The Hatch was on hand with an eclectic mix of about 150 guests for MoMM, held at the Goss-Michael Foundation art gallery in the Design District, to sip tequila cocktails while viewing some interesting modern art pieces.

Actually, experiencing some modern art is more accurate.

The event was put together by UrbanDaddy.com and Herradura Tequila and is wrapping up in Dallas after stops in LA, San Francisco, and Miami over the last month. The idea is to showcase tasty cocktails featuring Herradura Tequila, while drawing attention to some hip, local art.

The party was decorated with British Contemporary art pieces from the Goss-Michael Foundation, with four distinct bars set up in three different rooms. Each bar was tended by a Master Mixologist hand-picked from local bars and restaurants for their bartending skills by UrbanDaddy, which makes it its business to know such things. Each bar offered some classics, such as the Margarita and Mojito, but also featured a signature cocktail. Since art was as much of a focus as the tequila, local artists were also on hand at each bar showing off their skills.

Bars 2 and 3 featured impressive ice sculptures and pencil sketches, but the highlight of the event was the interactive twist at Bars 1 and 4 that enabled party guests to actually create their own art.

There was Air Graffiti at Bar 1 where guests could use a digital spray can to apply a broad pallet of colors to spray paint their name, funny lines, or incorporate digital stamps and stencils to create actual works of art on an 8’x10′ digital canvas.

Bar 4 made the cocktail the art with the first of its kind interactive digital tequila bar. A small table with about eight fruit ingredients was set up in front of the bar. As guests selected which ingredients they wanted in their drink, the ingredient name appeared on an enormous digital projection on the wall behind the bar. Once all the ingredients were selected and the drink was made, the ingredient names exploded into vibrant colored abstract art that continued to draw oohs from the crowd throughout the night.

The best part though – you got to drink your masterpiece.