This Way In >>

Chipotle and Willie Nelson to go all Coldplay and F2T tonight on Grammy’s


http://youtu.be/aMfSGt6rHos

Tonight, while you’re watching the Grammy’s and thinking about Whitney, pause for a moment to focus on Chipotle’s two-minute animated film (or you could just click “play” above). Maybe you’ve seem it since. If you haven’t, you should. Willie Nelson does Coldplay and F2T (farm to table) proud with a moving short about Evil Factory Farms and our locomotion towards mindful eating. No way can you watch this and not feel moved, even if it’s just a little bit.

The film is set to a soundtrack that features a cover of Coldplay’s Grammy Award-nominated song “The Scientist” (nominated for Best Music Video, Short Form in 2004) and sung by 10-time Grammy Award-winner Willie Nelson.

“We are changing the way people think about and eat fast food,” said Steve Ells, founder, chairman and co-CEO of Chipotle, through his publicist. “We have always understood the importance of serving food that is raised right, but that is a difficult thing to communicate with the limitations of traditional advertising.

‘Back to the Start’ tells the story of a farmer’s journey from traditional farming to an industrial food production model, then back to his roots of traditional farming again – a story that tracks closely with some of our suppliers and that demonstrates why we think it is so important to serve food made with ingredients from more sustainable sources.”

Recently Published

Bobby's Burger from Bobby Flay
»

Bobby Flay will be griddling up (potentially) exceptional burgers in DFW very soon at “Bobby’s Burgers”

Looks like Food TV guy Bobby Flay is expanding his new burger ...

»

Shooting guns with chefs is a thing at this Fort Worth Food + Wine Foundation October fundraiser

The Fort Worth Food + Wine Foundation is hosting it’s second ...

»

BBQ guru Aaron Franklin and Uchi guy Tyson Cole headline new DFW charity fundraiser grazer

Here’s your chance to mix and mingle with BBQ guru Aaron ...

»

Bonchon’s K-fried chicken wings are a steal in this deal

The crisp, crackly crunch of Korean fried chicken is irresistible, ...

»

Bid on John Tesar’s caviar pie plus two dozen other chefs’ one-of-a-kind pies at this year’s Piehole Project culinary scholarship fundraiser

If you’re into eating sweets and doing sweet things, mark Oct. ...

»

Portillo’s drives its “Beef Bus” back into town for two weeks of previews – and a chance to try their Windy City hot dogs and beef sandwiches

If you missed the chance to preview the famous hot dogs and beef ...

»

AT&T Stadium food and beverage options – where to find the best food at Dallas Cowboys games and stadium events

Texas’ AT&T Stadium is the home team venue for the ...

»

Harwood’s ten Dallas restaurants now serve some of the best steaks, burgers and beef in DFW – all from Harwood’s own super-premium Wagyu cattle ranch

When you put your family’s name on the beef you serve at your ten ...

»

This September 11 weekend fundraiser celebrates OKRA! with beer, music and plenty to eat.

If you’re crazy about okra – or just don’t know what to ...