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May 29

Yum! Brands to launch new concept, Banh Shop, near SMU

Yum! Brands, parent company to cutting edge concepts such as Taco Bell, KFC, Pizza Hut and newcomer Super Chix, will launch a new stealth Asian concept, called Banh Shop, on SMU Boulevard, says a loyal EscapeHatch reader who knows such things.

Banh Shop, a Yum! prototype bahn mi sandwich shop, will occupy a former auto repair shop near the intersection of SMU Boulevard and Prentice Street, just east of I-75.

Banh Shop and Super Chix, both test concepts, spring from the Yum! heads at the company’s Dallas-based New Concept team. Super Chix made quite a splash when it opened in April in Arlington, Texas.

Developing…

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