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YUM! Brands sells Super Chix concept to Dallas investment firm; is Banh Shop next?


Nick Oimet is the genius behind nearly every aspect of Superchix

Nick Ouimet is the genius behind nearly every aspect of Super Chix

Superchix opening day Dallas YUM Brands copyright Michael Hiller-7

Looks like Nick Ouimet and the team behind Super Chix have a lot to cluck about today.

Ouimet, who developed Super Chix under the YUM! Brands banner, has partnered with a Dallas based investment firm to acquired the two-unit Super Chix brand from parent company YUM! Ouimet says the new Superchix Holdings LLC plans a brisk expansion of the two-unit QSR concept that’s been heralded for its hand-dipped fried chicken and ultra rich frozen custards.

When reached for comment about a cryptic about Tweet chirped Wednesday, Ouimet reluctantly confirmed the sale but few details. He also offered no comment about whether YUM’s other emerging brand, Dallas-based Banh Shop, was on the block.

“We’re going to focus our growth on both the domestic and international markets,” Ouimet told me. “We’ll grow in the Dallas-Fort Worth area first, opening two or three more Superchix locations by the end of 2016, then three or four more in 2017.” Ouimet says his team is already negotiating for real estate in Fort Worth, Las Colinas, Southlake, Richardson and North Plano to site new Superchix stores. “We’ll continue using local vendors and making killer frozen custard,” said Ouimet. “We’re already finding a lot of success with our ‘coffee and doughnuts’ frozen custard,” which employs fresh doughnuts made by Deep Ellum’s Glazed Doughnut Works, “and we’re rolling out a new flavor that incorporates apple pies from Emporium Pies” in Oak Cliff. Next up: a frozen custard mix-in with dark chocolates from a local chocolatier. Count me as a Super Chix fan. I’m crazy about the frozen custard. I’m crazy about the spicy Nashville-style fried chicken. And I’m crazy about Ouimet’s passion for details like local pastured chickens, french fries cooked to order, and hand-squeezed lemonade. He calls Super Chix “the last true chicken sandwich,” but this concept has much more to cluck about than that. Peak into Super Chix here.

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