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Victory Park announces new restaurants, bars, cinema to re-energize sleepy space


The developers of Victory Park announced today that new retail, restaurants and a new movie theater are headed to the area adjacent to Dallas’ American Airlines Center.

  • This & That Concepts will open a 4,232-square-foot restaurant and bar, plus a 2,600-square-foot, second-floor covered patio overlooking Victory Plaza and Victory Park Lane, at the northwest corner of Victory Park Lane across from the W Dallas – Victory Hotel. This & That Concepts is the team behind local bars High Fives, So & So’s and The Standard Pour.
  • 8020 Hospitality and Brooke Humphries will open a 24,022-square-foot restaurant and entertainment concept occupying the entire ground floor of the west Victory Plaza building, in the space formerly occupied by Nove and N9NE. Led by Elias Pope, 8020 Hospitality’s other DFW-area concepts include HG Sply Co. and Standard Service.
  • Brooke Humphries also will open a 2,466-square-foot bar and tavern with a 1,179-square-foot covered patio in an out-of-the-box location inside the parking garage on Victory Avenue, across from the Arpeggio apartments. Humphries other projects include Barcadia, Beauty Bar, Mudsmith, It’ll Do Club, and Pints & Quarts

“The new concepts are part of a district redevelopment led by owner Estein USA and retail partner Trademark Property Co. focused on evolving Victory Park into a more authentic, walkable and soulful urban neighborhood. As part of the transformation efforts, Victory is undergoing a full remerchandising to include Cinépolis Luxury Cinemas – Victory Park…” says the release.

“Victory Park is also anticipating the late 2017 openings of three unique concepts by Dallas entrepreneur Tristan Simon’s new venture, Rebees, including a modern Texas saloon, a retail emporium showcasing local artists and makers, and a creative workspace with a seasonally-minded, day-focused café.”

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