This Way In >>

Velvet Taco is opening another Dallas location! Here’s the intel.


is taking its elotes, frozen margaritas, back door chickens and globally influenced tacos on a road trip.

The folks behind Velvet Taco — which should be called Platinum Taco, since they generate more dollars per square foot than nearly any other restaurant in America — are rehabbing the former Pollo Tropical space on Upper Greenville, just north of Mockingbird Lane, into a second VT Dallas location. We’ve been big VT fans since we broke the news about the first location in 2010.

An executive with parent company Front Burner Restaurants confirms the expansion, adding that the Velvet Taco brand is about to enter a growth spurt. “Wait till you see what we have planned,” he told the Hatch last week. “Velvet Taco is about to really take off.”

Mesero
Haywire Plano
The Ranch Las Colinas

Recently Published

»

Blaze Pizza expands across DFW with four new locations, fully customizable $9 pizzas

SoCal-based Blaze Pizza is adding four new Dallas-area stores this ...

»

Dakota’s prime steakhouse to return to downtown Dallas with Allen Brothers steaks, Meredith McEneny in charge

A longtime Dallas steakhouse may have been knocked down by Covid-19, ...

»

La Madeleine is opening inside 10 DFW Walmarts – and bringing their tomato basil soup with them

La Madeleine French Bakery & Café will open smaller, cafe-style ...

»

Get ready for unexpected lunch and dinner offers to hit your phone: US Supreme Court says restaurants can legally text you

Want fries with that lunch order you’ve yet to place? Get ...

»

TV chef David Chang opens fried chicken ghost kitchen in Dallas

David Chang’s Fuku, a casual fried chicken joint that debuted as a ...

»

Popular Chicago steakhouse Maple & Ash is opening in Dallas

High-end Chicago steakhouse Maple & Ash plans to open ...

»

H-E-B to expand to Dallas-Fort Worth. Here’s where and when the first two stores will open

Texas’ favorite grocery store is finally opening locations in ...

»

Plano’s Hot Chicks Chicken debuts, struts with free trips to Nashville in Mar. 27 giveaway

Nashville-style hot fried chicken continues to strut across ...

»

Vidorra adds a four-pound taco to its menu

What goes well with a gallon-size Margarita? A four-pound taco. And ...