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Lexus, Salum and Modern Luxury team up for for free food, wine dinner at Komali


Modern Luxurry Magazine  and the Dallas – Fort Worth Lexus dealers are launching Lexus Supper Club, a marketing ploy that brings Lexus owners (a well-to-do bunch, I suspect) to local restaurants that hope to increase their customer base — and per-person check average. Even though I’m not a Lexus guy, I like the idea, though a free appetizer if you motor up in a Lexus seems a little cheesy. If you’re a Lexus owner, read on. If not, you’re buying your own empanadas.

First up for the Lexus Supper Club: dinner with chef Abraham Salum at his restaurants Salum and Komali. Lexus owners who eat at either Salum-owned restaurant by August 1 win themselves a free hors d’oeuvre (go with those empanadas). That free app snack gets you registered for one of ten spots at an exclusive wine dinner at Komali on  Thursday, August. 7. . Ten lucky Dallas diners will be chosen to join the exclusive dinner. (Additional information is attached.) There are two ways diners can enter to win:

But wait! There’s more! Not every one of those ten spots is reserved for 460 owners.  Anyone who makes a reservation and dines at Salum between July 7 and August 1 will be automatically entered for a chance e to win. Forget to make a reservation? Post a photo of your Salum or Komali dish on Instagram,  hashtag it #lexussupper, then tag @LexusUSA and @ModLuxDallas to also be entered.

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