NYC’s Prince Pizza rolls into town with free slices to launch new Off The Menu Club

A New York City pizzeria is bringing its East Coast pizza to Dallas for a pop-up experience this week to introduce a new-to-town dining club. But you’ll have to act fast and download an app if you want a slice.

Price Street Pizza, a well-known Manhattan pizzeria, is setting up shop to launch Off The Menu Club, an app-based membership club that offers a free menu item each day at restaurants around town. OTM was founded in Los Angeles in 2019 and kicked off that launch with a similar Prince Street Pizza party, so I guess this is sort of their thing. That slice does look good though.

For a $20 monthly fee, Off The Menu Club members are promised “one complimentary secret menu item per day from a list of carefully curated local establishments that partner with OTM.”

OTM’s Dallas launch includes the 10-day Prince Street Pizza pop-up from October 21-31. The pizzas will be available at Deep Ellum Distillery at 2880 Clover St. in Dallas.

Off The Menu CEO Lawrence Longo said in a statement that he has a lot of friends “from Dallas and elsewhere who won’t visit New York City without stopping by Prince Street Pizza.” But he also calls Dallas “Big D,” so maybe his friends aren’t your friends.

In addition to the Prince pizza wedges, OTM members can also use their OTM app membership for a slice of birria pizza at the same time.

The pop-up will be open to the public from Oct. 21-31. Prince Street Pizza will also be available for delivery exclusively through Uber Eats, from noon to 10 p.m. through Oct. 31.